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Engagement Marketing Manager

Manhattan Beach, CA

 


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The Engagement Marketing Manager is a new full-time role responsible for developing and implementing integrated, multi-channel community and public messaging strategies to drive volunteers, advocates and the research community to take action. The Pancreatic Cancer Action Network is driven by a shared set of core values that guide and influence everything we do. And, everything we do has a high sense of urgency and dedication to Wage Hope in the fight against pancreatic cancer. You have the opportunity to grow and build an exceptional high-performing organization, and we are here to ensure that you are successful and have the tools that you need to excel at your job. Our national headquarters are conveniently located in Manhattan Beach, California. Salaries are competitive and we offer generous benefits including health, disability and life insurance plus a 401(k) retirement plan. ESSENTIAL FUNCTIONS: Develop and implement messaging strategies for all program teams targeting defined audience Oversee development of volunteer, advocate and researcher-facing collaterals, tools and resources (online and offline) In partnership with programmatic marketing managers, identify engagement tactics for this audience to help accomplish program team goals for the year, including increasing traffic to our patient services program and participation in clinical initiatives Utilize rigorous analytics and develop metrics to evaluate and enhance the efficacy of all community marketing outreach strategies  
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